Last week, Frontier Airlines launched a head-scratcher of a public relations stunt. The burnt fuel still produces vast amounts of CO2. Hong Kong will begin giving away 500,000 airline tickets from Wednesday in a bid to attract visitors and boost its flagging economy, just as it finally drops its compulsory mask-wearing rule. , prompting calls for the UKs Advertising Standards Authority (ASA) to crack down on greenwashing, including at major sporting events. Continuing to reduce waste and plastics and recycle uniforms and other textiles. 2023-03-01T08:52:19.214Z, EZ Consulting, improvement proposals for tangible results In a judgement published on Wednesday, the regulator said consumers were likely to interpret the slogan as an environmental reference to how Lufthansas approach to aviation was protecting the future of the world. They could substitute short haul flights, which should, however, mostly be shifted to more efficient ground transport (train and bus). In other instances, companies exaggerated sustainability benefits or omitted negative attributes that might be relevant to a consumers choice. The Dutch court is now deciding whether the case can proceed. The goal is for all SAS domestic flights within Scandinavia to run on biofuel by 2030. The new Stay Grounded fact sheets analyse the currently-discussed technologies and find that while their development may be helpful, they will come too late and cannot be an excuse to delay emissions reductions now: Aircraft efficiency is improving, but in a poorly regulated industry, it facilitates cuts in fuel costs and therefore market and emissions growth. Bringing aviation into line with net zero, Raising visibility of those impacted by aircraft noise, Reducing aviations emissions across the globe, Hosted by Kualo in datacentres powered by renewable energy. How do airlines back their green promises? Only a minority of the $500bn of green bonds issued last year would qualify for the new voluntary label, Paul Tang, a leftwing Dutch MEP who led the parliaments Not for a good feeling. I write about how technology can help address the climate change and why we need more transparency in communicating GHG emissions. Declaration to be the first airline in the world to use SAF products on a commercial scale in the UK and commitment to operate 10% of all flights on sustainable aviation fuel by 2030. The need to stop long track of aviation greenwashing, for the current hype of the aviation industrys green plans are not any. Greenwashing is the corporate practice of making diverting sustainability claims to cover up a questionable environmental record. investigated the communication of 37 airlines on carbon offsetting. The network fosters mutual support and exchange of experiences, and campaigns for a reduction of aviation and its negative impacts, as well as against problematic climate strategies like offsetting emissions and biofuels. Emissions calculator for the Airbus A220-300 on the website. Netherlands based Meals also represent an opportunity for airlines to gather more customer data and potentially better optimize catering options. Most of it, however, is achieved only on paper by offsetting emissionspaying others to do climate projects, mostly located in the Global South. In this sense, yes, KLMs Flying Responsibly campaign smells a bit of greenwashing (an attempt to make people believe that your company is doing more to Most airlines offer ways to offset the carbon emissions. Vehicles and the electronics and home appliance sectors fared relatively well. For this, it is important to call on advertising regulators to crack down on the aviation industrys false and misleading claims about its climate impact and technological solutions. It is mandatory to procure user consent prior to running these cookies on your website. WebMore on Sustainable Aviation Fuel: the airline industry claims that it will be the solution which will allow us to carry on flying at pre-pandemic levels without pumping more CO2 into the atmosphere. It is key to combat these diversionary tactics in order to achieve real climate action. Option to offset carbon emissions for passengers (51,053 tons of CO. The advert appeared on Lufthansas website in June 2021 as part of its sustainability #MakeChangeFly campaign. The Advertising Standards Authority (ASA), which the British news agency PA initially reported on, found that this does not reflect reality. Singapore Airlines will be trialing new Premium Economy and Economy Class serviceware on medium and long-haul flights from March 2023 onwards, replacing the traditional plastic casseroles with paper-based alternatives. paying others to do climate projects, mostly located in the Global South. The ACCC fears companies are breaking consumer laws by making false or misleading claims However, consumers were not given details how much less material was needed, nor what the comparison involved. While parts of this is to be achieved through offsetting emissions, the. He also knows that he'll continue to say "no thanks" to plane food, no matter how tempting it may seem. The regulator said Lufthansas choice of imagery with the slogan superimposed on a picture made up of half plane and half globe could lead to confusion. Sustainable aviation fuels: commitment to use 14% of SAF of the total fuel use in the Netherlands by 2030. Of money SAS has also partnered with Preem and AirBP to access more biofuel. They're not always free of charge, but the knowledge you won't starve midair is valuable. This field is for validation purposes and should be left unchanged. 2023-03-01T05:34:32.766Z, Frdrique Leichter-Flack, philosopher: With an earthquake, there is no logic, no justice. 2023-03-01T08:22:24.262Z, The rise in gold prices The amenity kit offer has ended, replaced by a partnership with a charity called Table for Two. Communicating the carbon footprint of a flight at the point of sale: no. The airline says that for each meal foregone, it will donate a small amount to this charity, which provides school lunches to children living in poverty. Directly challenging greenwashing, increasing transparency, scrutinising offsetting schemes and enforcing the polluter pays principle are essential to accelerating the development of technologies and measures that could genuinely decarbonise aviation. Mateusz Maszczynski honed his But that is greenwashing, according to an as yet unpublished EU study. The airline has also published a comprehensive and detailed 2021 Sustainability and Annual Report, which includes information about Air Baltics sustainability efforts. Carmakers. ESG reporting: KLM reports 100% of Scope 1 and Scope 2 CO. Fleet modernization: in 2020, the average age of aircraft in the groups fleet was 12.1 years. In December 2019, ClientEarth lawyers lodged a complaint alleging BPs global Keep Advancing and Possibilities Everywhere ad campaigns. People are becoming more concerned about the carbon footprint of flying, dependence on fossil fuels, and transparency in communicating emissions. Registered office: 1st Floor, 3 More London Riverside, London, SE1 2RE, Website designed by Lizzie Harrocks and built by Jake McMurchie In 2020, when Japan Airlines launched its meal-skipping option, the airline offered fliers a complimentary amenity kit in exchange for passing on a meal. 2023-02-28T16:53:43.022Z, Due to high inflation, Tombolini sets prices for fruits and vegetables for a month KLM airlines to face legal action over greenwashing by Ethical News May 24, 2022 Environmental groups have started legal action against Dutch aviation giant KLM for misleading adverts that promote the sustainability of flying, in the first lawsuit to challenge airline industry greenwashing. We also understood that there were currently no environmental initiatives or commercially viable technologies in the aviation industry which would substantiate the absolute green claim PROTECTING ITS FUTURE, as we considered consumers would interpret it, the report explained. The promised technologies: What the industry tells us, and what they omit. Mateusz Maszczynski honed his skills as an international flight attendant at the most prominent airline in the Middle East and has been flying throughout the COVID-19 pandemic for a well-known European airline. The Department for Transport has said that it will explore options around this, and the Civil Aviation Authority will be consulting on proposals later this year. Facebook Greenwashing is the corporate practice of making diverting sustainability claims to cover up a questionable environmental record. Statement to use up to 28% of sustainable aviation fuels of their total fuel use by the end of the decade. Always keeping an ear close to the ground, Matt's industry insights, analysis and news coverage is frequently relied upon by some of the biggest names in journalism. Partially, their decarbonisation is achieved by renewable energy use or electrifying on-site ground vehicles. Greenwashing allegations: British regulator reprimands Lufthansa advertising poster 2023-03-01T11:16:21.433Z. If you're sure of yourself and know what you like, Ott says any customization option is good. They will not have zero emissions, because they still emit non-CO2 climate impacts. 2023-03-01T07:28:18.018Z, City Day warns of a "patchwork" on the Germany ticket On the one hand, it is good that airlines are modernizing their fleet, but on the other hand, there is no information (apart from the Finnair example) about what happens to the old aircraft, nor is there any mention of the carbon footprint of manufacturing new aircraft. Carbon management platform for air travel, API-first. Will travelers feel good about themselves if they make a "green" choice? Imprint | Data Protection | Contact | Media. When Gilbert Ott was specifying the booking of his overnight New York to London flight, he noticed something new in the list of meal preferences: In addition to options like a kosher or vegetarian meal, there was the choice to skip food service entirely. Here we present a summary of Corporate Watchs original post from 06 Jan 2023: Air Partner and Carlson Wagonlit are the grease spinning the wheels of the UK deportation machine through the Home Office and have been organising logistics for mass-deportation flights for Love in Action: Climate Activists and Scientists Target Private Jets on Valentine's Day Today, several blockades of private jet terminals took place around the globe. Read our 2019 report for the Foundation of Integrated Transport estimating the emissions from flying and comparing the results with the emissions associated with common, everyday activities. AMSTERDAM Environmental groups have started legal action against Dutch aviation giant KLM for misleading adverts that promote the sustainability of flying, in the first lawsuit to challenge airline industry greenwashing. 25. Greenwashing at its finest. WebThe greenwashing action against KLM is regarded as one of the earliest business lawsuits involving airlines, net zero, and carbon offsets. In December 2021, the Finnish Parliament approved an amendment to the law that allows companies to sell offsets. WebThe intention of this change was certainly to paint the airline as a green(er) operation, but a closer look shows this is nothing more than an attempt at greenwashing. Critics of meal-skipping programs say that airlines might be "greenwashing" by trying to hide a corner-cutting measure under the veneer of sustainability. It's also about personalization. Passionate about startups and sustainability. Elimination of non-recyclable plastic by 2023 and 100% recycling of single-use plastic in Scandinavia. Categories: Greenwashing With a press release in hand, Alaska Airlines told the world that it was going to save the planet by banning the distribution of plastic water bottles on its flights and swapping them with boxed water. For example, flights to and from Heathrow are the largest single source of CO2 emissions in the UK, so stating that Heathrow Airport will be carbon neutral is diverting attention from the problem. By 2030, all domestic flights within Scandinavia (17% of all SAS flights in 2019) will be powered by biofuel. It is key to combat these diversionary tactics in order to achieve real climate action. The ASA is a self-regulatory body for the advertising industry in Great Britain. Still, at many airports, the claim of carbon neutrality legitimises expansion plans: for example, in Austria, a court blocked the construction of a third runway at the Vienna airport in 2017 because it would go against the countrys commitments to the Paris Agreement. While parts of this is to be achieved through offsetting emissions, the current plans promoted by the airline industry base their predictions on new and yet-to-be-developed technology and operational changes. WebThe conflict in Ukraine caused fuel prices to spike higher, and also disrupted routes, adding to costs for carriers. Registered company number 03467343. By on 05/10/2022. Connecting the world. Some investments had companies that website statements stated as excluded, such as fossil fuel producers, Whitehaven Coal and Glencore PLC, ASIC will tell the federal court. Emirates Wants to Massively Expand its Operations in India By Adding 50,000 Seats Per Week. Today I will be introducing Alaska airlines, JetBlue, and Xiamen airlines 0 Skip to Content About Blog Videos It features a carbon offset product called CO2Zero, which KLM says funds reforestation projects or the companys purchase of biofuels. Washing aircraft twice a year, which reportedly contributes to 0.2-0.5% emissions and fuel savings. But opting out of some of these cookies may affect your browsing experience. The clause will help prevent greenwashing in the green bond market in general, by making room to extend the framework to include other environmentally Protecting the future of the world is a damn important offset, he said 1. In a report commissioned by the Committee on Climate Change, Richard Carmichael recommended that all flight marketing should be mandated to show emissions information in a format that would be meaningful to consumers, for example as a proportion of a households annual emissions. What is a book-and-claim platform for SAF and how does it work? See more on the campaign here: https://stay-grounded.org/stop-greenwashing. The self-regulatory body for the British advertising industry has now reprimanded a Lufthansa poster because it found its message misleading. 7 pitfalls airlines fall into when offering carbon offsets. Untill recently, environmental concerns seemed far less important to easyJet, which may be related to the departure of Andy Harrison as CEO, who was a strong advocate for green marketing communications. Growth slowe Instead of greenwashing aviation, air traffic needs to be reduced, https://stay-grounded.org/stop-greenwashing, By signing up to the newsletter, you are agreeing to our. - Walla! These claims have little value for consumers as they can have a variety of different meanings and rarely provide enough information to allow consumers to make an informed purchasing decision, the ACCC said. 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